Racing has always had a pull — the speed, the noise, the adrenaline. What started as a love for going fast became a full-blown obsession with race night. Pitmark Racing Co. was born from that passion, and from a simple idea: build something around the sport we love.
I didn’t grow up in the pits or behind the wheel. I found racing later in life — first as a fan — and got hooked fast.
The sound. The dirt. The speed. The people. There’s something about being at the track that’s hard to explain to somebody who hasn’t felt it.
As a first responder, husband, and father, I wanted to build something that could create a little extra income for my family without simply adding more hours away from them. I kept coming back to the same thought: if I’m going to build something, why not build it around something I genuinely love?
That became Pitmark Racing Co.
- Justin
Owner, Pitmark Racing Co.
Pitmark Racing Co. is a small, independent motorsports brand built and run by one person.
I work full-time as an EMT, I’m a dad, and I build Pitmark around everything else life throws at me. A lot of this gets done late at night, between shifts, on days off, and whenever I can carve out the time.
I also do the hands-on creative work myself. I design our graphics and flyers, build social content, edit our videos, write and shape our marketing, and make the final calls on what gets published under the Pitmark name.
I use AI as part of that workflow too. It helps me brainstorm, speed up certain production tasks, and do work that would normally require a much larger creative team.
But AI doesn’t run Pitmark. It doesn’t decide what we stand for, what we build, or what gets released. The concepts, direction, design choices, editing, quality control, and final approval are mine.
For me, AI is just another tool in the toolbox — alongside Photoshop, video editing software, photography, design experience, and a lot of late nights.
Pitmark is still built by a real person, for real racers, tracks, leagues, and fans.
Leave Your Mark.
Pitmark Racing Co. is for the people who understand that racing is more than what happens on the track. It’s the late nights, the dirt, the noise, the people you meet, and the stories you bring home.
We’re building gear for race-day people — fans, crews, families, and anyone who’d rather spend Saturday night under the lights than just about anywhere else.
No corporate nonsense. Just racing, good gear, and leaving your mark.